E Commerce, An Aspect Of Information Communications...

Small farms have an important part in the rapid expansion of the U.S. agricultural sector (USDA-NASS, 2015). Ninety-two percent of all farms in the United States are classified as small with small farms being defined as those with annual gross revenues of $250,000 or less (USDA-NASS, 2015). A way to increase the competitiveness of small farmers is to enhance their management practices and to expand their capacities through the use of tools such as electronic commerce (e-commerce) (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce, an aspect of information communications technology (ICT), is defined as the buying, selling, and marketing of goods and services online (Hua et al., 2015). E-commerce lowers costs, increases†¦show more content†¦Specifically, the motivation for this 20% of non-rational adopters (Bojnec Latruffe, 2013) has not been systematically categorized. Theories support economically non-rational reasons that small American farm farmers might adopt e-commerce; diffusion of innovations theory (Rogers, 2010) supports that farmers could adopt e-commerce out of a desire to imitate their peers, a form of social behaviorism detected in a previous study of small farm farmers (Palis, 2006). It could also be the case that the environment promotes e-commerce adoption at all costs (Hua et al., 2015). While these kinds of theories have been generally successful in explaining the economically rational as well as non-rational contexts of e-commerce technology adoption, they have not been applied to small American farm farmers. As a consequence, neither e-commerce vendors nor e-commerce policy-makers understand what is driving the adoption or non-ado ption of e-commerce in small farm management. It is especially of interest that among the 20% of e-commerce adoption among small farm farmers that the adoption is not driven by economically rational motivations (Bojeec Latruffe, 2013). Such theories have also not been applied to understanding why small farm farmers do not adopt e-commerce. There is sufficient E Commerce, An Aspect Of Information Communications... Small farms have an important part in the rapid expansion of the U.S. agricultural sector (USDA-NASS, 2015). Ninety-two percent of all farms in the United States are classified as small with small farms being defined as those with annual gross revenues of $250,000 or less (USDA-NASS, 2015). A way to increase the competitiveness of small farmers is to enhance their management practices and to expand their capacities through the use of tools such as electronic commerce (e-commerce) (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce, an aspect of information communications technology (ICT), is defined as the buying, selling, and marketing of goods and services online (Hua et al., 2015). E-commerce lowers costs, increases revenues, raises productivity, and brings access to new markets (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce has advantages for small farm farmers seeking to expand opportunities (Alston Pardey, 2014). However, the way in which e-commerce is strategically managed is not fully understood. Miles and Snow’s (2006) strategic typology offers a means of more systematically understanding, how and why small farm farmers make particular e-commerce management decisions. The typology is a concept used in strategic management to assist organizations with making strategic management decisions, it helps management to understand the type of organizational structure to adopt, and lastly it assists with determining what functional strategies areShow MoreRelatedE Commerce, An Aspect Of Information Communications Technology1335 Words   |  6 Pagescapacities through the use of tools such as electronic commerce (e-commerce) (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce, an aspect of information communications technology (ICT), is defined as the buying, selling, and marketing of goods and services online (Hua et al., 2015). E-commerce lowers costs, increases revenues, raises productivity, and brings access to new markets (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce has advantages for small farm farmers seeking toRead MoreImportance Of E Commerce Infrastructure On Present Era And The Coming Generations1108 Words   |  5 Pages E-commerce Infrastructure Vijay Kumar Mayure California University of Management and Sciences â€Æ' Introduction E-commerce is abbreviated as electronic Commerce which deals with buying and selling the products through the networking applications such as Internet. The main purpose of this paper is to study about the importance of E-commerce Infrastructure in present era and the coming generations. Hardware, Software, and Networks are the basic varieties required for E-commerce InfrastructureRead MoreE Commerce And E Business Essay1437 Words   |  6 PagesDue to economic growth and information technology development, the competitive travel market is stimulating a high demand of customers for international travel (Lin Fu, 2012). Travel customers actively search various websites (Expedia, Priceline, Travelocity, etc.) on the Internet for travel needs and deals (Xiang Gretzel, 2010). The travel industry is facing drastic changes today, regarding business-to-business (B2B) e-commerce and business-to-consumer (B2C) e-commerce, because many people areRead MoreDigital Revolution : E Commerce1145 Wo rds   |  5 Pages3.The Digital revolution: E-commerce The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. (ArjunRead MoreTelecommunication and Network Technology Advancements652 Words   |  3 PagesTelecommunications and Net work Telecommunication and network technology advancements allow communicating rapidly with clients and co-workers almost anywhere in the world (Ambrose, 2005). According to Sachenko (2007), firms are getting internetworked enterprises that use the Internet, intranets, and alternative telecommunications networks to support e-business operations and collaboration among the enterprise, the customers, suppliers, and other business partners. Realizing the importance of a profoundRead MoreThe Affect of the Internet on Jordans Economy1714 Words   |  7 Pages1. INTRODUCTION The phenomenal growth of the internet since the mid- 1990s is an unprecedented event in the history of information and communications technology (Chircu et al, 2000). The internet has already fundamentally changed the way many organizations think about and perform their work. The last few years have shown us the revolution of e-commerce in all over the world; so many organizations take this opportunity in our dynamic environment and adapt themselves in order to take the benefits ofRead MoreImpact Of E Commerce On Global Economy1352 Words   |  6 PagesIntroduction Impact of E-Commerce on Global Economy It is exciting area especially E-Commerce. The advancement in World Wide Web, computers and mobile wireless communication technologies are transforming the way business is conducted. The success stories of Amazon, eBay are few examples. New technologies have provided the required platform for innovation, growth, shopping convenience, and price advantage due to the boundary less competition. Business leaders across the industry are developingRead MoreSmall And Medium Enterprises ( Smes )1423 Words   |  6 Pagestheir services 24 hours a day and 7 days a week. The implementation of e-commerce eliminate these adverse conditions and promotes SMEs to extend wider markets without expanding their physical presence (Quaddus Hofmeyer, 2007). E-commerce has a strong appeal to SMEs because it is able to make geographic locations, distances and time irrelevant (Premkumar Roberts, 1999). Owing to the great impact of e-commerce on SMEs, e-commerce has become an significant part of consideration in business and entrepreneurshipRead MoreE-commerce: Its Development and Future Prospective Essay659 Words   |  3 Pagesmore than ever. This phenomenon has created a business environment that follows the clichà ©, the survival of the fittest. It is in this spirit that businesses have adopted technology to survive and remain relevant in the dynamic consumer environment. This is especial ly so because the world has become a global village where information, ideas and products flow between different continents have become seamless. The internet has made it easier and cheap for manufacturers, wholesalers, and retailers to transactRead MoreBaderman Island Technology Solutions Paper1498 Words   |  6 PagesTechnology Solutions Paper University of Phoenix Technology Management Seminar in Decision Outcomes MBA 592 Technology Solutions Paper This paper will present Baderman Island’s enterprise technology solution, and attempt to explain how the presented enterprise-wide solution will create value for the organization’s e-commerce marketplace. In addition, this author will explain how Baderman Island’s prototyping efforts will aid in improving the new system development as well as identify

Essay on The Unrealistic Concepts of Female Beauty

The Unrealistic Concepts of Female Beauty Beauty is in the eye of the beholder. In the eyes of society, women like Pamela Anderson, Tyra Banks and Carmen Electra are the epitome of perfection. What girl would not want to look like them? Unfortunately, a number of girls want to be just like them. Every year, millions of people are hurting themselves trying to be carbon copies of these sex symbols. The media presents society with unrealistic body types promoting people, especially women, to look like them. In this day and age there have been an increasingly high rate of eating disorders. The trend of turning to these eating disorders to maintain that perfect, â€Å"accepted† body type are now very common amongst women of all ages.The trends†¦show more content†¦Theyre never thin enough, so they go to unnatural extremes because this is supposedly how the people in the entertainment business look that good. Women feel they must look like supermodels in order to be accepted in todays society. All this can happen f rom just seeing a billboard or a couple of commercials. These media images make women feel less about themselves, they want to look like supermodels: tall, thin, sculpted. Due to these perfect women, girls all over the US are suffering from anorexia show a refusal to maintain body weight over a minimal normal weight for age and height. They are disturbed by their body image and are always claiming to feel fat. They have intense fear of gaining weight. It seems as these forms of entertainment have the power to mold women’s attitudes. Hollywood often has the tendency to also make people feel ugly. Women look at these stars trying to emulate the body type of the superstars. Stars have personal trainers, stylists, make-up artists and people to airbrush the wrinkles and cellulite out of their magazine covers. These people all create an image that is meant to be presented in a two-hour snippet or frozen in a photograph. The bodies we see on TV are perfect. They are bodies of actre sses, models, and weight trainers. These people keep themselves in showroom condition all the time and are expected too. Another cause of eating disorders is when women compare their body types to those of their peers. TheShow MoreRelatedThe Perfect Body Image. The Horrific Things That Females1277 Words   |  6 Pagesthe perfect body image. The horrific things that females put themselves through to lose weight is heartbreaking. Not only are bulimia sufferers suffering from vomiting but they suffer from stomach cramps, bags under their eyes, and hair loss. It has also been confirmed that celebrities have also experienced bulimia. Females look up to these females just like they look up to females in the spotlight for beauty standards, however these celebrities brush off the disease. Sacker mentioned â€Å"that celebritiesRead MoreBeauty: Human Physical Appearance and Women1306 Words   |  6 Pages Beauty Throughout these moments in time, the term beauty has slipped out of control and become something utterly dissimilar. The significance of beauty has developed into something so unappealing, so unpleasant, so repugnant, that even now society is coming to the apprehension that the way they are portraying the description of beauty is erroneous. Over time, ‘beauty’ has evolved to something rather peripheral. Being beautiful is turningRead MoreEssay on Walt Disney Films Analysis 1227 Words   |  5 PagesMajority of what has been produced rely on fictional stories. The films that were released used animation to capture children’s interest and musically performed as well. Walt Disney produced fantasy stories like The Little Mermaid 1989; Sleeping Beauty 1959; Beauty and the Beast 1991; Cinderella 1950 and more. The tales most often than not were always about the life of a princess in search of her prince charming. In line with the stories, one can never deny the fact that there would always be a villainRead MoreBarbie Dolls, By Mattel, An American Multinational Toy Company1217 Words   |  5 Pagesideology of beauty; however, I was not alone. Model, Cindy Jackson (CBS News, 2004) stated â€Å"I looked at a Barbie doll when I was 6 and said, ‘This is what I want to look like.’ I think a lot of little 6-year-old girls or younger even now are looking at that doll and thinking, ‘I want to be her’†. Researchers, Pedersen Markee (1991) claim that Barbie is the cultural icon of female beauty that provides a desirable role model for young girls. Therefore, Barbie perpetuates this concept of the beauty mythRead MoreThe Effects of Modern Body Image1380 Words   |  6 PagesPerfectionism is defined as â€Å"the belief that if we live perfect, look perfect, and act perfect, we can minimize or avoid the pain of blame, judgment, and shame† (Brown, n.d.). Body imag e, on the other hand, â€Å"is a complicated aspect of the self-concept that concerns an individual’s perceptions and feelings about their body and physical appearance† (Serdar, n.d.). According to Nordqvist, it is divided into two perceptions: positive and negative body images. He states that positive body image is â€Å"basedRead MoreMedia Portrayal Of Beauty1140 Words   |  5 PagesMedia’s Portrayal of Beauty Some people occasionally feel that their own appearance is unacceptable to society because of what others are expecting based on published media. Those include, social media, published articles, and even movies and TV shows. The media’s portrayal of beauty has had a generational effect on american society with young people falling victim to unrealistic standards. Failing to participate in these ideals can lead to non acceptance, ostracization, and even bullying due toRead MoreEssay about Media’s Impact on Beauty and Body Image of Young Girls1638 Words   |  7 PagesIt’s difficult to envision a world where idealized female imagery is not plastered everywhere, but our present circumstance is a relatively new occurrence. Before the mass media existed, our ideas of beauty were restricted to our own communities. Until the introduction of photography in 1839, people were not exposed to real-life images of faces and bodies. Most people did not even own mirrors. Toda y, however, we are more obsessed with our appearance than ever before. But the concern about appearanceRead MoreThe Effect Of Media On Womens Body Image1247 Words   |  5 Pagesand their beauty. In order to perform my research, I conducted surveys of female students ranging from ages 18-28, carried out experimental research on them to test whether they feel worse about their bodies after being exposed to thin media models than after being exposed to other types of images as well as conducting secondary research from articles, books, and magazines. After conducting this research, I found that the media really has a stronghold effect on how women define beauty and body imageRead MoreMedia s Influence On Women Essay1628 Words   |  7 Pagesportraying women in a negative and disrespectful manner. Society views woman as mentally, morally, and physically inferior to men, and media is only highlighting this idea (Scholar, C.2011). In fact, media represents women in a stereotypical for m of beauty, they display women as sexual objects, and create the illusion that women are ignorant. To begin with, the media industry has the power to decide what reaches the public’s eye; therefore, they present to the public their versions of what â€Å"beautiful’Read MoreAdvertisements Sell Products, But Is That All They Do?1259 Words   |  6 Pagesis to obtain an unrealistic body image, while at the same time, subtly, or not so subtly devaluing and dehumanizing the female body. With the constant media pressure that surrounds girls and women, females are left with a very narrow definition of what beauty appears to be. This also causes most men to define women by their bodies, and to view females as sexual objects rather than humans. Women are taught by the media that the ideal of their gender is to obtain an unrealistic body image; to be

Restaurant Review Essay - 584 Words

Restaurant Review nbsp;nbsp;nbsp;nbsp;nbsp;It was rainy, crowded and loud at the entrance, the smell of cigarette and rum filled the air of the lobby area. It was Saturday night at the T.G.I.F in San Francisco, the Giant’s were playing so the place was packed and fans were being loud. The restaurant is located on a corner nearby Pier 39 and it almost has an Aspen look to it. The building itself is made of bricks with big colorful windows and huge cherry finished wooden doors with brass handles. Inside, the walls are cherry wood and covered with big mirrors and stuffed dear heads. The tables and chairs are all dark wood with a very rich red color. The atmosphere inside almost had an Irish pub feel to it, people were†¦show more content†¦For an appetizer I ordered a broccoli cheddar soup. The soup was brought out in less than 10 minutes with saltine crackers. It was hot and smelled great, it went with great with the ugly and cold weather outside. The soup was really good thick and creamy and it made me happy and content while waiting for my food. For my main course I ordered the Jack Daniel tower, it consisted of ribs, golden beer battered shrimp sesame chicken and onion rings. I didn’t understand why it was called a tower until they brought it out. The food was arranged in 4 plates from biggest to smallest on this black iron tower. Feeling hungry I went straight for the ribs, they were very tender and meaty along with the sauce made with Jack Daniels whiskey and barbeque sauce. The shrimp were jumbo and good along with the good marinara sauce and squeezed lemon. The sesame chicken was good, it was a mix of sweet and spicy which complemented everything else. The onion rings of course were deep fried and big enough to wear bracelets. nbsp;nbsp;nbsp;nbsp;nbsp;We were all hungry and had just come out of a really good service from our singles with a cause convention. So the place was perfect because we were able to sit and share the great things God did and also have a good time socializing and getting to know other people from other churches. I don’t recommend the restaurant for a date with your boyfriend or girlShow MoreRelatedOnline Restaurant Reviews And Selecting Restaurant Via Online Reviews1414 Words   |  6 PagesLiterature Review The online restaurant reviews have changed the style of consumers purchasing among the restaurant industry. For this reason, many scholars study the implication of online reviews in the restaurant industry (Schindler Bickart, 2012). When their expectations are met, consumers only have indirect information about the quality of a service or product until they have been purchased, and so they look for mediators to reveal this information (Parikh, Behnke, Vorvoreanu, Almanza, NelsonRead MoreRestaurant Review Essay783 Words   |  4 PagesCheese Italian Restaurant Review Charlotte Perkins Professor Alexandra Alessandri English 1101 11 October 2011 Charlotte Perkins Professor Alexandra Alessandri ENC 1101 6 November 2011 The Big Cheese Italian Restaurant Review The sweet smell of garlic, tickles your nose as you park your car. Its sweet aroma guides your taste buds to the unassuming establishments were the Italian flavor lingers in the air. First Impression: The Big Cheese Italian Restaurant lives up to itsRead MoreEssay on Yamashiro Restaurant Review1661 Words   |  7 PagesYamashiro Restaurant Dave Thomas an American restaurateur and a philanthropist once said, â€Å"It all comes back to the basic. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and theyll keep coming back.† (thomas). Everyone can agree on Dave Thomas, but I have a couple more criteria to add to his idea of a great successful restaurant. If I go out to eat I might as well pick a place that, though may be expensive, has scrumptious food because why bother goingRead MoreReview Of Dinner At The Homesick Restaurant Essay1230 Words   |  5 Pages Dinner at the Homesick Restaurant Anne Tyler The lasting effects of how a dysfunctional marriage plays a role in the adult lives of the children that were affected by it, specifically isolating Cody Tull. Corey Weber November 6, 2016 In Anne Tyler’s Dinner at the Homesick Restaurant, one of the traits we see is the recurring idea of a dysfunctional marriage. This very idea is continually presented throughout the book, showing how multiple characters are affected by the same situationRead MoreRestaurant Review: The Red Arrow Diner813 Words   |  3 Pagesany small business. The diner theme is not particularly evident. The images include photographs and custom graphics. The images are consistent in that they are all brightly colored. From that aspect, the images consistently convey the image of a restaurant that is busy, fun, and family-friendly, with hearty, budget-minded fare. The imagery contains appropriate alt tags, including tags for embedded video. The pages are consistent from one to the next, using the same colors and fonts. The design isRead MoreEat At My Restaurant Cash Flow Review926 Words   |  4 PagesEat at My Restaurant Cash Flow Review Remaining profitable in the restaurant industry is a requirement conceivably not considered as difficult for common chains like Taco Bell, Panera and Starbucks. Many factors impact the sustainability of cash flow for the restaurant industry when looking at changes in market trends for a product, menu pricing, and inventory management. Consistent to each of the parent companies for these restaurants however, is the need to ensure adequate and positive cash flowRead MoreRestaurant Review: Red Arrow Diner in Milford809 Words   |  3 Pagesallow your evaluation to come alive for the reader. Your introduction should be 4-5 sentences (not 3 or 6) with your thesis as the last sentence. Your thesis must follow the BLANK, BLANK and BLANK format. For example: Bella Verona is my favorite restaurant because of the delicious Southern Italian style food, romantic ambience, and quiet and efficient service. Your thesis will always need a main point and three subpoints to support it. Post it on the DB so I can check it. Email it to me if you wantRead MoreThe Importance of Food Guides1013 Words   |  4 Pagesexample, getting to know all the restaurants that are being reviewed so that one can make a fair and impartial assessment. Secondly it is important to obtain opinions from others, so that more than one voice is heard, and lastly, one must obtain plenty of information, such as prices, ambiance, and service, from the restaurants being reviewed. A food guide is a small book, almost the size of a travel guide. It consists of a list of menus and names of different restaurants, as well as location, pricingRead MoreOriental Pearl Restaurant Business Plan Essay962 Words   |  4 PagesOriental Pearl Restaurant Business Plan â…  Executive Summary Oriental Pearl Restaurant is a proposed dumpling restaurant located at Pasadena, CA. It offers a variety of special dumplings and other complementary foods. China has been perfecting the art of dumpling making since the Sung dynasty. Chinese dumplings may be round or crescent-shaped, boiled or pan-fried. The filling may be sweet or savory; vegetarian or filled with meat and vegetables. Dumpling is relatively low in calories and high inRead MoreA Brief Note On Third Party Delivery Services Essay974 Words   |  4 PagesThird-Party Delivery Services Third-party services are increasing nationally, regionally and locally to provide restaurateurs with an array of delivery options. Managing the delivery logistics is often challenging for restaurants that would prefer concentrating on food preparation. The good news is that you don t have to buy a delivery vehicle, train drivers and deal with delivery issues if you outsource your deliveries. The major players nationally are currently in a major expansion phase, and

Market OrientationCompetitive Advantage

Question: Discuss about theMarket Orientation forCompetitive Advantage. Answer: Introduction Market orientation plays a vital role as it helps an organization to establish the methods, strategies, tools, etc. It also leads to achieve a sustainable competitive advantage. Now days, companies are doing thorough research on market orientation. The main aim is to analyze the relationship between the market orientation and organization performance. Many types of behavioral perspective is been used by the company to analyze the same. There is a dependency between the market orientation and business performance. We can observe better results in finance and marketing where the businesses use the strategy of market orientation. It also helps to improve the performance and status of the organization in the market. It leads to identify the elements that are helpful in making strategies for the marketing orientation of the company. Under this study, we understand the importance of market orientation for Sat Co. and also observe that how it is helpful for all the organizational performance. Relationship Between Market Orientation and Business Performance: Sat Co. was facing a lack of market orientation in the organization due to which the performance of the organization was getting poorer. They were facing loss of around 50% of sales. Hence we can say that market orientation is very important for every organisation. Afterwards the direactors thought that through market orientation the company can achieve the same position as before (Satell, 2013). Market orientation refers to satisfy the needs and wants of the customers. The facts and findings indicate that there is a positive and significant relationship between the market orientation and the performance of the business. As we observe, that there is a direct or indirect link between market orientation and performance of the business. Market orientation determined the overall performance of the company and also enhances to improve it in the best possible way it can do. Market orientation states that the company must have to focus on the demand of the customer and then there is a need that what they actually wants and finally produce the products that fulfils the same. This is the only way through which advantages can be drawn throughout the market orientation. A company must have a perspective that delivers all the necessity of the customer. In this way, any business can ache hive a makeable position in the markets and in the eyes of the customers. Factors Related in Achievement of Market Orientation: Basically, there are three types of market orientation that helps an organization to analyze its market. They are- production oriented, sale oriented and market oriented. The first important factor is to focus on the desires, needs, wants, etc. of the customers. customers are the vital part of any organization as they are the one due to which a company is able to meet its profits and revenues (Queensland, 2016). If the company succeeds to serve its customers in a best possible manner, it will result in a great success. Study of competitors and the competion in the market is the most important factor under market orientation (Meer, 2010). It helps to analyze the level of competition present in at the market place. It motivates the company to perform better so that they can meet up with the challenge and come out with some new success. The product should have the capability to fulfil the current and future needs for a longer period of time. A company should set some standards and benchmarks according to which the process of production takes place. It will help the organization to maintain a quality of production and manufacturing of goods and services (Publed.gov, 2000). Impact on Competitive Advantage: Market orientation creates a great impact on the business. The total operation of the company focuses on the customers demand. It helps to identify the customers problems and needs and according to it the solutions are been developed by the superiors of the company (). It is the most effective and efficient way that that help to create a great value for the customers. It is a continuous process that ultimately leads in improvement of the performance of the business (Barker, 2013). Under this, the data and information is collected from top to bottom level of management including executives, managers, superiors etc. Hence, significant results can be calculated for the market orientation and business performance. The business can be run through the management of proper marketing strategies and policies (Newzealands, 2016). They can earn competitive advantage through applying such strategies in the organization. The organization should have a unique competitive advantage that is differen t from the competitors. The company should make a balance between the sustainable competitive advantages because it leads to a long term growth of the company. Recommendations Sat Co. needs not to focus only on technology advancement but also on the other factors. Other factors are related to the customers and the buyers of the product ( Leonardo, 2011). They not only have to improve the efficiency and productivity of the products like CNC machines but also focus on customers demand and desires (Investopedia, 2016). It helps to give satisfaction to the buyers. They should not use such technology that makes things more complex and complicated (Greenley, 2016). Instead of this, they should use simple and easy machines that can be easily used. They should understand the truth that all the customers do not appreciate additional features in the machines. So, they do not add those features to all the machineries. It leads to increase in the price and make them expensive too (Pitcher partners growth, 2012). There is a need to improve the quality of the products in some sections of the company. The company should focus on the relevant departments where orientation is critically important. Sat Co. is a company that has a good brand name (Gima, 2016). So, they should use this tool as a competitive advantage against their competitors. The company should be market oriented and must focus on basic products (Businessdictionary.com, 2016) There is a need to conduct a market research so that the problems can be diagnosed and solved afterwards (Helgesen, 2009). It also leads in identifying the actual needs of the customers. The market research will help to identify (1) if there is any technical problem in the working of the machines. (2) if there a need of new machines; (3) if there is a need to upgrade the existing machines. Conclusion Under this study, the learners will have the knowledge about the Sat Co. and about its marketing strategies. It is defined that market orientation is a process through which the business decisions can be taken in an easier way. Market research is a part of market ordination that provides information about the market. Under this, customer satisfaction is the key of success for the business. a continuous market orientation results in betterment in organizations performance. It brings a consistent growth in Sat Co. by implementing the strategies and policies. The advantage of market orientation is that it helps to turn one-time customers into permanent customers. it enhances the ability and capacity of the business by providing a wide range of success in the market. It minimizes the competition present in the market by giving certain policies to the superiors. Its gives an overall view of the market that helps the businesses to understand it and make policies accordingly. Referencing Barker. 2013. How to manage growth of your business efficiently. [Online]. Available at: https://www.theguardian.com/small-business-network/2013/apr/22/growing-a-business-efficiently [Accessed on: 8 September 2016]. Boundless.com. 2016. Marketing Orientation. [Online]. Available at: https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/evolution-of-the-marketing-orientation-19/marketing-orientation-118-6857/ [Accessed on: 8 September 2016]. Businessdictionary.com. 2016. Marketing. [Online]. Available at: https://www.businessdictionary.com/definition/marketing.html [Accessed on: 8 September 2016]. Gima.2016.An Exploratory Analysis of theImpact of Market Orientation on New Product Performance. [Online]. Available at: https://onlinelibrary.wiley.com/doi/10.1111/1540-5885.1240275/abstract [Accessed on: 8 September 2016]. Greenley. 2016. Market Orientation and Company Performance: Empirical Evidence From UK Companies. [Online]. Available at: https://onlinelibrary.wiley.com/doi/10.1111/j.1467-8551.1995.tb00082.x/abstract [Accessed on: 8 September 2016]. Helgesen. 2009. Marketing perceptions and business performance: Implications for marketing education?. [Online] Available at: https://www.emeraldinsight.com/doi/abs/10.1108/02634500910928371 [Accessed on: 8 September 2016]. Leonardo. 2011. 9 Steps to Continuous Content Marketing Improvement. [Online]. Available at: https://contentmarketinginstitute.com/2011/04/content-marketing-improvement/ [Accessed on: 8 September 2016]. Meer. 2010. The importance of competitive advantage. [Online]. Available at: https://www.sharenet.co.za/marketviews/article/The_Importance_of_Competitive_Advantage/1650 [Accessed on: 8 September 2016]. Newzealands. 2016. 15 Marketing Strategies That Inspire Strategic Thinkers. [Online]. Available at: https://www.inc.com/murray-newlands/15-marketing-strategies-that-inspire-strategic-thinkers.html [Accessed on: 8 September 2016]. Pitcher partners growth. 2012. What is Organisational Performance?. [Online]. Available at: https://www.growth.pitcher.com.au/resources/articles/what-is-organisational-performance [Accessed on: 8 September 2016]. Publed.gov. 2000. The relationship between market orientation and performance in the hospital industry: a structural equations modeling approach. [Online]. Available at: https://www.ncbi.nlm.nih.gov/pubmed/10907326 [Accessed on: 8 September 2016]. Queensland. 2016. Develop a marketing strategy. [Online]. Available at: https://www.business.qld.gov.au/business/running/marketing/develop-marketing-strategy [Accessed on: 8 September 2016]. Satell. 2013. 4 principles of marketing strategy in the digital age. [Online]. Available at: https://www.forbes.com/sites/gregsatell/2013/04/16/4-principles-of-marketing-strategy-in-the-digital-age/#6be92b5d495c [Accessed on: 8 September 2016]. Smith. 2016. Business Growth: Efficiency vs Effectiveness. [Online]. Available at: https://www.glennsmithcoaching.com/business-growth-efficiency-vs-effectiveness/ [Accessed on: 8 September 2016].