Language Reflecting Our Culture And Reality Cultural Studies Essay

Language Reflecting Our Culture And Reality Cultural Studies Essay Language is an arrangement of images that permits individuals from a general public to speak with each other. It is something beyond a mean of correspondence. It can likewise be seen as a significant component in molding our way of life and the impression of the real world. This paper will concentrate on the connection between language, culture and reality; likewise how media and sex culture have effects on the relationship. With the assistance of various researchers see, we can investigation how language mirror our way of life and reality. Etymologists have contemplated the connection among language and culture by the Sapir-Whorf speculation. It accounts the distinctions in language across culture. As per the speculation, language is a manual for social reality which express that language is joining to this present reality. Sapir-Whorf theory demonstrates the solid connections among culture, language and reality into a firm entirety. The Sapir-Whorf speculation shows that individuals see the world through the social focal point of language which can be effectively comprehended with the graph beneath. At the end of the day, language acts like the focal point on a camera in sifting reality, Language is the medium by which one perspectives the world, culture, reality and thought. This model is ideal to delineate the essence of the speculation reality for a culture is discoverable in its language. There are two significant angles in the Sapir-Whorf theory, they are jargon and sentence structure and grammar of a language. Let me give an individual encounter to express the above idea. I was an international student in the wake of moving on from optional school and remained in a receiving family in the United States. Individuals there adoration to party and are dependent on liquor. They get various words alluding to various types of liquor, including alcohol, blend, liquor, wine, brew, drink, firewater, shooter, and so on. The purpose of telling my experience is that these terms are once in a while utilized in Hong Kong on the grounds that we once in a while experience liquor other than brew and wine. We can see that it has an especially rich jargon for liquor, which shows that it is something imperative in American culture. Culture is clear in the jargon as well as the sentence structure and linguistic structure. I considered German during that trade year, and found that the sentence structure and setting is so unique among Chinese and German. There are no articles, an, a, the included with the thing in Chinese. In German, every thing must be ordered as either female or manly with the collocation of the articles der, kick the bucket, and das. This gives us that the syntactic sex is a basic part in German culture. Be that as it may, there are contentions that against the Sapir-Whorf theory, one is made by Fiona Cowie, There are in the syntax perceptions that apply to all dialects; these perceptions comprise what one calls general language structure. In looking at this idea, a few societies and dialects are identified with one another and have likenesses. It repudiates with the Sapir-Whorf speculation which expresses that all societies see the world distinctively as per their language. Moreover, Tomas Tsoi contended that language conveys minimal inclination in our reasoning, and it can't comprise with what Sapir-Whorf has recommended to be constant idea. His confirmations are if language for sure reflects world view, there are very surprising world perspectives among the equivalent phonetic gathering, while individuals communicating in various dialects share comparable world perspectives. Furthermore, he additionally contends that how does a multilingual holds his reality see on the off chance that it is reliant on dialects, since it will prompt logical inconsistency. How individuals come to comprehend the truth? The social condition that individuals experience childhood in can effectsly affect how they decipher their general surroundings. This occurs by method of various specialists of socialization. Media is one of the significant socialization in strengthening the social condition and the view of the real world, yet so are family, school and companions. Media showers society with dialects and pictures regular. These pictures are conveyed to people in general through an assortment of mediums, for example, TV, radio, paper. Language is an essential medium in the foundation of the real world. Media go about as a conductor in transmitting the picture of the real world. At the end of the day, language mirrors the way of life and truth of its clients. Media are never nonpartisan for giving data. The pictures which we consider delineations the truth are really molded, on the grounds that they are sifted through media to the overall population. The broad communications goes about as an interpreter and overcomes any barrier. Bigotry, partiality and segregation are completely executed through media talk. This is the reason individuals need to have a high capability of media skill to interpret what is being said. From the exposition which is composed by Ray Surette, he expressed that the social development of reality have effects on various person. Individuals build their social reality dependent on their association with a target reality with their direct encounters. In this way, the data they get from a societies reality, for example, language and the media make an emotional reality that coordinates their social conduct. In urbanized social orders, the broad communications assume a critical job in the social development of reality since information on numerous social marvels is acquired exclusively through the media. The broad communications has become the prevailing player in America. Besides, when different wellsprings of information are not accessible, the media assume a more prominent job in the development and scattering of social reality. Actually, media pass on various belief systems. Under the impacts of incredible gatherings, it is difficult for media to find some kind of harmony among realities and various belief systems. Along these lines, crowds should bear the obligation to recognize message that are being conveyed. The idea of media proficiency is found to conquer the mutilation of reality from the messages that are made by the media. It is a procedure of getting to, breaking down, assessing and making messages in a wide assortment of media modes, sorts and structures. As per Jane Tallim, media literacyâ is the capacity to filter through and examine the messages that advise, engage and offer to us consistently. By actuating the idea of media education, individuals increase more prominent familiarity with the potential for deception, particularly through commericals and advertising procedures, and to comprehend the job of broad communications in building perspectives on the real world. In addition, media passes on a particular message with respect to sexual orientation and sex jobs which drives us to the subject of language and sex. Guys speak to confront isms, their appearances are demonstrated more frequently than their bodies, which is related with character and mind. Since ladies are being objectitfication as a sex bid item, females speak to body-isms or incomplete isms which is related with weight and feeling. The subject of language and sexual orientation worries in which people utilize their language contrastingly and how the structure of language reflects or advances sex division inside a general public. We all have various styles of speaking with others. The styles that people use to convey have been portrayed as discussion versus relate, report-talk versus compatibility talk, or serious versus helpful. Men frequently look for direct answers for issues though ladies will in general set up closeness by examining issues with the recurrence utilization of label questions. Dale Spender composes guys, the predominant gathering, have built sexism and built up a language trap to their greatest advantage. This makes the male in the better position and lead than sexism in language. Men have made their reality out of their existence, and ladies are compelled to live with these implications. Another researcher, Shiela Rowbotham says If she enters humankind she loses herself to himshe speaks to a lady however he is humankind. Ladies lose their jobs in the public eye since they are considered to oblige the remainder of humanity, rather than womankind. The Interpretation Act was a demonstration that was passed in England in 1850 that improved the language that was utilized in resolutions, legitimately empowering he to be composed rather than the individual. This Act was passed so as to advance the power of the male. Around then, there were no ladies in Parliament to cast a ballot against this Act, so it was being passed. It developed that females needed to hold fast to a male reality for the world. High-roller recommends, In request for the ladies of today to make their own existence, they should see how the production of this world is cultivated. The best approach to achieve the above idea is to investigate the connection between language, culture and reality. Hence, sexual orientation balance is a reality numerous individuals might want to bring out and our language ought to mirror this. As indicated by Spender, By changing our language we help change reality such that makes our language increasingly exact. In the event that we change our language, we are somewhat controlling the social reality. That is a belief system matter and by one way or another a Catch 22 of socially built real factors. Our language and society reflect each other, it is significant for us to perceive and regard change in the importance and the worthiness of words. As an end, the Sapir-Whorf Hypothesis has changed the manner in which numerous individuals take a gander at language. Elaine Chaika states Language and society are interwoven to the point that it is difficult to comprehend one without the other. There is no human culture that doesn't rely upon, isn't molded by, and doesn't itself shape language This announcement best characterizes the connection between dialects, culture and reality. Language doesn't just shape the manner in which the truth is seen yet reality likewise shapes language. For my stance there is no solid framework to mirror our way of life and reality through language. Language impacts culture and view of the real world yet language doesn't administer culture or reality.

Ethics †Morality Essay

Presentation Based on society’s morals, laws are made and implemented by governments to intervene in our associations with one another. Laws are made by governments so as to secure its residents. The legal executive, assembly, and open authorities are the three fundamental bodies in an administration that are appointed to the assignment of the production of laws. Laws must be endorsed and composed by these three parts of government before they are actualized and upheld by the police and the military, with the assistance of the lawful framework comprising of legal counselors and other government hirelings. While laws convey with them a discipline for infringement, morals doesn't. In morals everything relies upon the person’s heart and self-esteem. Driving cautiously and inside as far as possible since you don’t need to hurt somebody is moral, yet on the off chance that you drive gradually in light of the fact that you see a squad car behind you, this recommends your dread of overstepping the law and being rebuffed for it. Morals originates from inside a person’s moral sense and want to protect his confidence. It isn't as exacting as laws. Laws are codifications of certain moral qualities intended to help manage society, and disciplines for breaking them can be unforgiving and now and then even break moral measures. Lawful and Ethics Behaviors Lawful conduct alludes to the varieties in the level of administrative social control of one’s conduct for example not complying with the transit regulations. Moral conduct then again is being as per the acknowledged standards of good and bad which oversee the direct of a calling. For instance managing your female representatives is dishonest yet not illicit. In a perfect society anyway lawful and moral principles/laws ought to be the equivalent. Moral conduct implies portrayed by genuineness, decency and value in relational, and proficient scholastic connections and in explore and insightful exercises. Moral conduct regards the nobility, assorted variety and privileges of people and gatherings of individuals. Meaning OF ETHICS * when all is said in done, morals is an ethical way of thinking where an individual settles on a particular good decision and sticks to it. Meaning OF LAW * Law is a lawful framework involving decides and rules that administer the undertakings of a network and constrained by a political power. Law contrasts starting with one nation then onto the next. Separate in the middle of legitimate and moral practices. Law| Ethics| * Punishment| * No punishment| * Cannot be implemented independently| * Can be upheld independently| * Legal measures are negative. | * Ethical norms are increasingly positive. | * Control by government| * Guideline from parent or teacher| * Law just doing what is legitimate. | * Ethics is making the best decision. | * Must be follow| * Free to follow| * Universals| * Depends On Country| A specific conduct could be legitimate yet not moral. Model like at beneath: * Lying. * Abortion. * Artificial contraception. * Sleeping in class when instructor educating. * Littering in broad daylight places. * Loud music when 12 PM. * Spitting out in the open spots. * Read her/him journal without he/she favor. * Anywhere into different people’s rooms. * Using horn at the zone clinic Engineer’s Role in Ethics. Engineer’s job in morals is hold central the security, wellbeing, and government assistance of the general population. So builds need get the hang of designing morals. Designing Ethics is the investigation of good issues and choices standing up to people and association occupied with building. Why Is Engineering Ethics Important? * sharpens us to moral issues looked in the work environment * building Choices can influence open security * boss or outside powers, for example, time and cost sway choices * laws don't cover all territories including moral decisions * causes one figure out how to maintain a strategic distance from issues before they emerge * perceives there are hazy areas administering our conduct. Designing morals is the field of applied morals and arrangement of good rules that apply to the act of building. The field looks at and sets the commitments by specialists to society, to their customers, and to the calling. As an academic control, it is firmly identified with subjects, for example, the way of thinking of science, the way of thinking of designing, and the morals of innovation. Designing morals likewise is proficient morals, instead of individual ethical quality. It sets the gauges for proficient practice, and is just learned in an expert school or in proficient practice. It is a basic piece of expert training since it assists understudies with managing issues they will look in proficient practice. The most ideal approach to train building morals is by utilizing casesâ€not simply the catastrophe cases that make the news, however the sorts of cases that a designer is bound to experience. Numerous cases are accessible, and there are techniques for breaking down them. Building morals can be instructed in an unsupported course, however there are solid contentions for presenting morals in specialized courses also. Designing is something that specialists do, and what they do effectsly affects others. Building morals is a fundamental part of designing itself and training in proficient obligations ought to be a piece of expert instruction in designing, similarly all things considered in law and medication. Designing organization’s job in advancing moral conduct Leader’s capacity to inspire subordinates assumes a key job in keeping up a moral association. Inspiration is a power inside the person that centers their conduct toward accomplishing an objective. To make inspiration, an association offers motivators to urge representatives to progress in the direction of authoritative targets. Understanding inspiration is essential to the viable administration of individuals, and it additionally clarifies their moral conduct. For instance, an individual who tries to higher situations in an association may attack a coworker’s venture in order to make that individual look terrible. This untrustworthy conduct is legitimately identified with the first employee’s desire (inspiration) to ascend in the association. Enrollment and choice systems are can use to impact the character of their workers in association. End 1. Legitimate is the rule that everyone must follow, Ethic is the law of a Good/Kind Heart 2. Morals are rules of lead. Laws are rules created by governments so as to give balance in the public eye and assurance to its residents. 3. Morals are good codes which each individual must comply with. Laws are codifications of morals intended to direct society. 4. Morals doesn't convey any discipline to any individual who damages it. The law will rebuff any individual who happens to disregard it. 5. Morals originates from inside a person’s virtues. Laws are made with morals as a core value. References 1. http://www. linkedin. com 2. http://quizlet. com 3. http://www. ehow. com 4. http://www. differencebetween. net 5. http://designing. missouri. edu.

Blog Archive GMAT Impact Analyzing Your Practice Problems

Blog Archive GMAT Impact Analyzing Your Practice Problems With regard to the GMAT, raw intellectual horsepower helps, but it is not everything. In this blog series,  Manhattan Prep’s  Stacey Koprince  teaches you how to perform at your best on test day by using some common sense. Did you know that, on any particular problem, roughly 80% of your learning comes  after  you have picked the answer? Turns out, we do not learn much while in the process of  doing  a problem, especially when the clock is ticking. We are just trying to remember (and use!) everything that we learned before we started working on that problem. Afterward, though, we can take all the time we want to figure out how to get betterâ€"that is where we really learn. Did I understand what they were asking? Did I know how to do the math or reasoning necessary to get to the answer? Is there a more efficient way to do that work? Did I make any mistakes or fall into any traps? If so, which ones and why? How could I make an educated guess? In a nutshell: if you are not spending  at least  as long reviewing a question as you spent doing it in the first place, then you are not maximizing your learning. Take a look at this article:  How to Analyze a Practice Problem. It contains a list of questions to ask yourself when reviewing a problem. Take note of a couple of things: â€" Yes, you still ask yourself these questions even when you answer the question correctly. â€" No, you do not need to ask yourself every single question for each problem you review; choose the most appropriate questions based upon how the problem went for you. Want some examples of how to do this? Glad you asked. Below, you will find links to articles containing an analysis of a sample problem for each of the six main question types. Happy studying! How to analyze the following: Sentence Correction Critical Reasoning Reading Comprehension Data Sufficiency Problem Solving Integrated Reasoning Table Share ThisTweet GMAT Impact Blog Archive GMAT Impact Analyzing Your Practice Problems With regard to the GMAT, raw intellectual horsepower helps, but it is not everything. In this blog series, Manhattan Prep‘s  Stacey Koprince  teaches you how to perform at your best on test day by using some common sense. Did you know that, on any particular problem, roughly 80% of your learning comes  after  you have picked the answer? Turns out, we do not learn much while in the process of  doing  a problem, especially when the clock is ticking. We are just trying to remember (and use!) everything that we learned before we started working on that problem. Afterward, though, we can take all the time we want to figure out how to get betterâ€"that is where we really learn. Did I understand what they were asking? Did I know how to do the math or reasoning necessary to get to the answer? Is there a more efficient way to do that work? Did I make any mistakes or fall into any traps? If so, which ones and why? How could I make an educated guess? In a nutshell: if you are not spending  at least  as long reviewing a question as you spent doing it in the first place, then you are not maximizing your learning. Take a look at this article:  How to Analyze a Practice Problem. It contains a list of questions to ask yourself when reviewing a problem. Take note of a couple of things: â€" Yes, you still ask yourself these questions even when you answer the question correctly. â€" No, you do not need to ask yourself every single question for each problem you review; choose the most appropriate questions based upon how the problem went for you. Want some examples of how to do this? Glad you asked. Below, you will find links to articles containing an analysis of a sample problem for each of the six main question types. Happy studying! How to analyze the following: Sentence Correction Critical Reasoning Reading Comprehension Data Sufficiency Problem Solving Integrated Reasoning Table Share ThisTweet GMAT Impact Blog Archive GMAT Impact Analyzing Your Practice Problems When it comes to the GMAT, raw intellectual horsepower helps, but it is not everything. In this weekly blog series,  Manhattan GMAT’s  Stacey Koprince  teaches you how to perform at your best on test day by using some common sense. Did you know that, on any particular problem, roughly 80% of your learning comes after you have picked the answer? Turns out, we do not learn much while in the process of doing a problem, especially when the clock is ticking. We are just trying to remember (and use!) everything that we learned before we started working on that problem. Afterward, though, we can take all the time we want to figure out how to get betterâ€"that is where we really learn. Did I understand what they were asking? Did I know how to do the math or reasoning necessary to get to the answer? Is there a more efficient way to do that work? Did I make any mistakes or fall into any traps? If so, which ones and why? How could I make an educated guess? In a nutshell: if you are not spending at least as long reviewing a question as you spent doing it in the first place, then you are not maximizing your learning. Take a look at this article: How to Analyze a Practice Problem. It contains a list of questions to ask yourself when reviewing a problem. Take note of a couple of things: â€" Yes, you still ask yourself these questions even when you answer the question correctly. â€" No, you do not need to ask yourself every single question for each problem you review; choose the most appropriate questions based upon how the problem went for you. Want some examples of how to do this? Glad you asked. Below, you will find links to articles containing an analysis of a sample problem for each of the six main question types. Happy studying! How to analyze the following: Sentence Correction Critical Reasoning Reading Comprehension Data Sufficiency Problem Solving Integrated Reasoning Table Share ThisTweet GMAT Impact

E Commerce, An Aspect Of Information Communications...

Small farms have an important part in the rapid expansion of the U.S. agricultural sector (USDA-NASS, 2015). Ninety-two percent of all farms in the United States are classified as small with small farms being defined as those with annual gross revenues of $250,000 or less (USDA-NASS, 2015). A way to increase the competitiveness of small farmers is to enhance their management practices and to expand their capacities through the use of tools such as electronic commerce (e-commerce) (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce, an aspect of information communications technology (ICT), is defined as the buying, selling, and marketing of goods and services online (Hua et al., 2015). E-commerce lowers costs, increases†¦show more content†¦Specifically, the motivation for this 20% of non-rational adopters (Bojnec Latruffe, 2013) has not been systematically categorized. Theories support economically non-rational reasons that small American farm farmers might adopt e-commerce; diffusion of innovations theory (Rogers, 2010) supports that farmers could adopt e-commerce out of a desire to imitate their peers, a form of social behaviorism detected in a previous study of small farm farmers (Palis, 2006). It could also be the case that the environment promotes e-commerce adoption at all costs (Hua et al., 2015). While these kinds of theories have been generally successful in explaining the economically rational as well as non-rational contexts of e-commerce technology adoption, they have not been applied to small American farm farmers. As a consequence, neither e-commerce vendors nor e-commerce policy-makers understand what is driving the adoption or non-ado ption of e-commerce in small farm management. It is especially of interest that among the 20% of e-commerce adoption among small farm farmers that the adoption is not driven by economically rational motivations (Bojeec Latruffe, 2013). Such theories have also not been applied to understanding why small farm farmers do not adopt e-commerce. There is sufficient E Commerce, An Aspect Of Information Communications... Small farms have an important part in the rapid expansion of the U.S. agricultural sector (USDA-NASS, 2015). Ninety-two percent of all farms in the United States are classified as small with small farms being defined as those with annual gross revenues of $250,000 or less (USDA-NASS, 2015). A way to increase the competitiveness of small farmers is to enhance their management practices and to expand their capacities through the use of tools such as electronic commerce (e-commerce) (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce, an aspect of information communications technology (ICT), is defined as the buying, selling, and marketing of goods and services online (Hua et al., 2015). E-commerce lowers costs, increases revenues, raises productivity, and brings access to new markets (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce has advantages for small farm farmers seeking to expand opportunities (Alston Pardey, 2014). However, the way in which e-commerce is strategically managed is not fully understood. Miles and Snow’s (2006) strategic typology offers a means of more systematically understanding, how and why small farm farmers make particular e-commerce management decisions. The typology is a concept used in strategic management to assist organizations with making strategic management decisions, it helps management to understand the type of organizational structure to adopt, and lastly it assists with determining what functional strategies areShow MoreRelatedE Commerce, An Aspect Of Information Communications Technology1335 Words   |  6 Pagescapacities through the use of tools such as electronic commerce (e-commerce) (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce, an aspect of information communications technology (ICT), is defined as the buying, selling, and marketing of goods and services online (Hua et al., 2015). E-commerce lowers costs, increases revenues, raises productivity, and brings access to new markets (Briggeman Whitacre, 2010; Roe et al., 2014). 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Essay on The Unrealistic Concepts of Female Beauty

The Unrealistic Concepts of Female Beauty Beauty is in the eye of the beholder. In the eyes of society, women like Pamela Anderson, Tyra Banks and Carmen Electra are the epitome of perfection. What girl would not want to look like them? Unfortunately, a number of girls want to be just like them. Every year, millions of people are hurting themselves trying to be carbon copies of these sex symbols. The media presents society with unrealistic body types promoting people, especially women, to look like them. In this day and age there have been an increasingly high rate of eating disorders. The trend of turning to these eating disorders to maintain that perfect, â€Å"accepted† body type are now very common amongst women of all ages.The trends†¦show more content†¦Theyre never thin enough, so they go to unnatural extremes because this is supposedly how the people in the entertainment business look that good. Women feel they must look like supermodels in order to be accepted in todays society. All this can happen f rom just seeing a billboard or a couple of commercials. These media images make women feel less about themselves, they want to look like supermodels: tall, thin, sculpted. Due to these perfect women, girls all over the US are suffering from anorexia show a refusal to maintain body weight over a minimal normal weight for age and height. They are disturbed by their body image and are always claiming to feel fat. They have intense fear of gaining weight. It seems as these forms of entertainment have the power to mold women’s attitudes. Hollywood often has the tendency to also make people feel ugly. Women look at these stars trying to emulate the body type of the superstars. Stars have personal trainers, stylists, make-up artists and people to airbrush the wrinkles and cellulite out of their magazine covers. These people all create an image that is meant to be presented in a two-hour snippet or frozen in a photograph. The bodies we see on TV are perfect. They are bodies of actre sses, models, and weight trainers. These people keep themselves in showroom condition all the time and are expected too. Another cause of eating disorders is when women compare their body types to those of their peers. TheShow MoreRelatedThe Perfect Body Image. The Horrific Things That Females1277 Words   |  6 Pagesthe perfect body image. The horrific things that females put themselves through to lose weight is heartbreaking. Not only are bulimia sufferers suffering from vomiting but they suffer from stomach cramps, bags under their eyes, and hair loss. It has also been confirmed that celebrities have also experienced bulimia. Females look up to these females just like they look up to females in the spotlight for beauty standards, however these celebrities brush off the disease. 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To begin with, the media industry has the power to decide what reaches the public’s eye; therefore, they present to the public their versions of what â€Å"beautiful’Read MoreAdvertisements Sell Products, But Is That All They Do?1259 Words   |  6 Pagesis to obtain an unrealistic body image, while at the same time, subtly, or not so subtly devaluing and dehumanizing the female body. With the constant media pressure that surrounds girls and women, females are left with a very narrow definition of what beauty appears to be. This also causes most men to define women by their bodies, and to view females as sexual objects rather than humans. Women are taught by the media that the ideal of their gender is to obtain an unrealistic body image; to be

Restaurant Review Essay - 584 Words

Restaurant Review nbsp;nbsp;nbsp;nbsp;nbsp;It was rainy, crowded and loud at the entrance, the smell of cigarette and rum filled the air of the lobby area. It was Saturday night at the T.G.I.F in San Francisco, the Giant’s were playing so the place was packed and fans were being loud. The restaurant is located on a corner nearby Pier 39 and it almost has an Aspen look to it. The building itself is made of bricks with big colorful windows and huge cherry finished wooden doors with brass handles. Inside, the walls are cherry wood and covered with big mirrors and stuffed dear heads. The tables and chairs are all dark wood with a very rich red color. The atmosphere inside almost had an Irish pub feel to it, people were†¦show more content†¦For an appetizer I ordered a broccoli cheddar soup. The soup was brought out in less than 10 minutes with saltine crackers. It was hot and smelled great, it went with great with the ugly and cold weather outside. 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Market OrientationCompetitive Advantage

Question: Discuss about theMarket Orientation forCompetitive Advantage. Answer: Introduction Market orientation plays a vital role as it helps an organization to establish the methods, strategies, tools, etc. It also leads to achieve a sustainable competitive advantage. Now days, companies are doing thorough research on market orientation. The main aim is to analyze the relationship between the market orientation and organization performance. Many types of behavioral perspective is been used by the company to analyze the same. There is a dependency between the market orientation and business performance. We can observe better results in finance and marketing where the businesses use the strategy of market orientation. It also helps to improve the performance and status of the organization in the market. It leads to identify the elements that are helpful in making strategies for the marketing orientation of the company. Under this study, we understand the importance of market orientation for Sat Co. and also observe that how it is helpful for all the organizational performance. Relationship Between Market Orientation and Business Performance: Sat Co. was facing a lack of market orientation in the organization due to which the performance of the organization was getting poorer. They were facing loss of around 50% of sales. Hence we can say that market orientation is very important for every organisation. Afterwards the direactors thought that through market orientation the company can achieve the same position as before (Satell, 2013). Market orientation refers to satisfy the needs and wants of the customers. The facts and findings indicate that there is a positive and significant relationship between the market orientation and the performance of the business. As we observe, that there is a direct or indirect link between market orientation and performance of the business. Market orientation determined the overall performance of the company and also enhances to improve it in the best possible way it can do. Market orientation states that the company must have to focus on the demand of the customer and then there is a need that what they actually wants and finally produce the products that fulfils the same. This is the only way through which advantages can be drawn throughout the market orientation. A company must have a perspective that delivers all the necessity of the customer. In this way, any business can ache hive a makeable position in the markets and in the eyes of the customers. Factors Related in Achievement of Market Orientation: Basically, there are three types of market orientation that helps an organization to analyze its market. They are- production oriented, sale oriented and market oriented. The first important factor is to focus on the desires, needs, wants, etc. of the customers. customers are the vital part of any organization as they are the one due to which a company is able to meet its profits and revenues (Queensland, 2016). If the company succeeds to serve its customers in a best possible manner, it will result in a great success. Study of competitors and the competion in the market is the most important factor under market orientation (Meer, 2010). It helps to analyze the level of competition present in at the market place. It motivates the company to perform better so that they can meet up with the challenge and come out with some new success. The product should have the capability to fulfil the current and future needs for a longer period of time. A company should set some standards and benchmarks according to which the process of production takes place. It will help the organization to maintain a quality of production and manufacturing of goods and services (Publed.gov, 2000). Impact on Competitive Advantage: Market orientation creates a great impact on the business. The total operation of the company focuses on the customers demand. It helps to identify the customers problems and needs and according to it the solutions are been developed by the superiors of the company (). It is the most effective and efficient way that that help to create a great value for the customers. It is a continuous process that ultimately leads in improvement of the performance of the business (Barker, 2013). Under this, the data and information is collected from top to bottom level of management including executives, managers, superiors etc. Hence, significant results can be calculated for the market orientation and business performance. The business can be run through the management of proper marketing strategies and policies (Newzealands, 2016). They can earn competitive advantage through applying such strategies in the organization. The organization should have a unique competitive advantage that is differen t from the competitors. The company should make a balance between the sustainable competitive advantages because it leads to a long term growth of the company. Recommendations Sat Co. needs not to focus only on technology advancement but also on the other factors. Other factors are related to the customers and the buyers of the product ( Leonardo, 2011). They not only have to improve the efficiency and productivity of the products like CNC machines but also focus on customers demand and desires (Investopedia, 2016). It helps to give satisfaction to the buyers. They should not use such technology that makes things more complex and complicated (Greenley, 2016). Instead of this, they should use simple and easy machines that can be easily used. They should understand the truth that all the customers do not appreciate additional features in the machines. So, they do not add those features to all the machineries. It leads to increase in the price and make them expensive too (Pitcher partners growth, 2012). There is a need to improve the quality of the products in some sections of the company. The company should focus on the relevant departments where orientation is critically important. Sat Co. is a company that has a good brand name (Gima, 2016). So, they should use this tool as a competitive advantage against their competitors. The company should be market oriented and must focus on basic products (Businessdictionary.com, 2016) There is a need to conduct a market research so that the problems can be diagnosed and solved afterwards (Helgesen, 2009). It also leads in identifying the actual needs of the customers. The market research will help to identify (1) if there is any technical problem in the working of the machines. (2) if there a need of new machines; (3) if there is a need to upgrade the existing machines. Conclusion Under this study, the learners will have the knowledge about the Sat Co. and about its marketing strategies. It is defined that market orientation is a process through which the business decisions can be taken in an easier way. Market research is a part of market ordination that provides information about the market. Under this, customer satisfaction is the key of success for the business. a continuous market orientation results in betterment in organizations performance. It brings a consistent growth in Sat Co. by implementing the strategies and policies. The advantage of market orientation is that it helps to turn one-time customers into permanent customers. it enhances the ability and capacity of the business by providing a wide range of success in the market. It minimizes the competition present in the market by giving certain policies to the superiors. Its gives an overall view of the market that helps the businesses to understand it and make policies accordingly. Referencing Barker. 2013. How to manage growth of your business efficiently. [Online]. Available at: https://www.theguardian.com/small-business-network/2013/apr/22/growing-a-business-efficiently [Accessed on: 8 September 2016]. Boundless.com. 2016. Marketing Orientation. [Online]. Available at: https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/evolution-of-the-marketing-orientation-19/marketing-orientation-118-6857/ [Accessed on: 8 September 2016]. Businessdictionary.com. 2016. Marketing. [Online]. Available at: https://www.businessdictionary.com/definition/marketing.html [Accessed on: 8 September 2016]. Gima.2016.An Exploratory Analysis of theImpact of Market Orientation on New Product Performance. [Online]. Available at: https://onlinelibrary.wiley.com/doi/10.1111/1540-5885.1240275/abstract [Accessed on: 8 September 2016]. Greenley. 2016. Market Orientation and Company Performance: Empirical Evidence From UK Companies. [Online]. Available at: https://onlinelibrary.wiley.com/doi/10.1111/j.1467-8551.1995.tb00082.x/abstract [Accessed on: 8 September 2016]. Helgesen. 2009. Marketing perceptions and business performance: Implications for marketing education?. [Online] Available at: https://www.emeraldinsight.com/doi/abs/10.1108/02634500910928371 [Accessed on: 8 September 2016]. Leonardo. 2011. 9 Steps to Continuous Content Marketing Improvement. [Online]. Available at: https://contentmarketinginstitute.com/2011/04/content-marketing-improvement/ [Accessed on: 8 September 2016]. Meer. 2010. The importance of competitive advantage. [Online]. Available at: https://www.sharenet.co.za/marketviews/article/The_Importance_of_Competitive_Advantage/1650 [Accessed on: 8 September 2016]. Newzealands. 2016. 15 Marketing Strategies That Inspire Strategic Thinkers. [Online]. Available at: https://www.inc.com/murray-newlands/15-marketing-strategies-that-inspire-strategic-thinkers.html [Accessed on: 8 September 2016]. Pitcher partners growth. 2012. What is Organisational Performance?. [Online]. Available at: https://www.growth.pitcher.com.au/resources/articles/what-is-organisational-performance [Accessed on: 8 September 2016]. Publed.gov. 2000. The relationship between market orientation and performance in the hospital industry: a structural equations modeling approach. [Online]. Available at: https://www.ncbi.nlm.nih.gov/pubmed/10907326 [Accessed on: 8 September 2016]. Queensland. 2016. Develop a marketing strategy. [Online]. Available at: https://www.business.qld.gov.au/business/running/marketing/develop-marketing-strategy [Accessed on: 8 September 2016]. Satell. 2013. 4 principles of marketing strategy in the digital age. [Online]. Available at: https://www.forbes.com/sites/gregsatell/2013/04/16/4-principles-of-marketing-strategy-in-the-digital-age/#6be92b5d495c [Accessed on: 8 September 2016]. Smith. 2016. Business Growth: Efficiency vs Effectiveness. [Online]. Available at: https://www.glennsmithcoaching.com/business-growth-efficiency-vs-effectiveness/ [Accessed on: 8 September 2016].